2261 - How to Avoid the Pitfalls of Tactical Marketing and Focus on Strategic Branding with Hummingbird Creative Group's Wendy Coulter

Josh Elledge

Published on: 27/08/2025

In this episode, Josh Elledge interviews Wendy Coulter, President & CEO of Hummingbird Creative Group, where she discusses her journey as a military spouse and her daughter’s musical interests. The conversation focuses on the power of strategic branding, its influence on company culture, sales, and valuation, and why differentiation is key over digital tactics. Wendy also explores the role of AI in marketing and shares a success story showcasing how strategic branding drove significant business growth.